Here we can see how Savant Yoga has utilized blank space to invoke a feeling of calmness. You want to make sure people can read your logo from a distance, or when it’s really small – keeping it “clean” (designer speak for “lots of blank space”) will achieve this. Use empty space to keep your logo design cleanĬoco Chanel once said, “Before you leave the house, look in the mirror and take one thing off”. So instead of a circle, I used a taco graphic. I love the ‘bite’ design on the Frost Bites logo, but we sell delicious Mexican food – not ice cream!
BLACK AND WHITE LOGO POP OF COLOR HOW TO
Video Walk Through: How to personalize this logo This is really easily achieved by overlapping two circles that are the same color as the background. Visual puns are a designer’s best friend too – here Frost Bites have created a quirky ‘bite’ to show that they are a food company. Remember the brand vibe we talked about earlier? The use of the plane and the sun here makes me feel excited and reminds me of warm sunny holidays. A picture paints a thousand wordsĪ logo is a visual representation of your brand, so why tell people what you do if you could just show them? Use simple icons to communicate who you are. Ready to get started? Check out our top 10 logo design tips and tricks below: 1.
Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel.
Once you discover your brand vibe, the logo-making process gets 100 times easier* (*not scientifically proven). Just like we want our law firms to feel trustworthy and respectable, we want our yoga teachers to feel calm and gentle, and our party planners to feel organized and fun. It should be consistent across your logo and content, and clearly set out in your brand guidelines. Sometimes you might hear it called a brand personality. What on earth is a brand vibe, and how do I find mine?Ī brand vibe is how you want your brand to make people feel. Whether you’re a beginner or just in need of a refresh, follow these tips and tricks to help you get started and make a really good logo today. That’s a lot of heavy lifting for one little graphic to do, right?ĭon’t worry, I’ve got you covered with a whole load of logo design tips, tricks and walkthroughs from an actual Graphic Designer (i.e. You’ll include it on social posts, presentation decks, marketing materials, business cards and more. They can be daunting to design but are a must for any business and are the cornerstone of any good business brand, or even a personal brand. You want your logo to explain who you are and what you do, why you do it, and how you do it. Whether you’re a beginner or just in need of a refresh, follow our logo design tips and tricks to help you make really good logos.
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